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Amazon is the titan of twenty-first century commerce.

First, the economics of platform markets create incentives for a company to pursue growth over profits, a strategy that investors have rewarded.

Under these conditions, predatory pricing becomes highly rational—even as existing doctrine treats it as irrational and therefore implausible.

Second, because online platforms serve as critical intermediaries, integrating across business lines positions these platforms to control the essential infrastructure on which their rivals depend.

This dual role also enables a platform to exploit information collected on companies using its services to undermine them as competitors. Doing so enables us to make sense of its business strategy, illuminates anticompetitive aspects of Amazon’s structure and conduct, and underscores deficiencies in current doctrine.

The Note closes by considering two potential regimes for addressing Amazon’s power: restoring traditional antitrust and competition policy principles or applying common carrier obligations and duties.

I am deeply grateful to David Singh Grewal for encouraging me to pursue this project and to Barry C.

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