This new dating app is exchanging swipes for swabs.An upcoming dating app, Pheramor, matches singles based partially on their DNA.Created by Brittany Barreto, Asma Mirza and Bin Huang, the app looks both at participants’ DNA samples and their social media profiles to match online singles.The creators told the Houston Chronicle that a simple cheek swab analyzes 11 genes that scientists have linked with attraction.“I'll know who you think is hot and who you won't like," Barreto told the Chronicle.The algorithms, created by Huang, then create a profile with those attraction genes and the participant's social media that will match with others in the system.The creators won’t say which attraction genes they’re looking at, but assure users they won’t look anywhere else — physical appearance information, heritage or diseases that can be found using DNA samples won’t be included.This information won’t even be seen by the user and won’t be given to anyone else without the user’s direct consent.
The company says that with the social media algorithms that automatically build each profile, there will be no “catfishing” or lying about interests on the app.
Pheramor hasn't launched yet — the website says Feb.
10, 2018, just in time to for a first pheromone-based date with your true love on Valentine’s Day — but the creators said in the Chronicle they were aiming for a goal of 3,000 Houston-based participants before launch.
The app is focused on young professionals between ages 18 and 44 who don’t have time to fill out dating profiles or waste their valuable time on bad first dates.
Pheramor isn’t the first company to match DNA and dating.
Singld Out, which began in 2014, worked with Toronto-based company Instant Chemistry and Linked In to match single professionals.