Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.
Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising.
On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996.By 1993, PC Flowers & Gifts generated sales in excess of million per year on the Prodigy service.In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U. In November 1994, CDNow launched its Buy Web program.CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing.